Art21 and the CHANEL Culture Fund have partnered to launch *IRL/url*, a new series of over 30 short documentary films designed for social media platforms. The series, premiering in November 2025, profiles eight contemporary artists—including Neïl Beloufa, Jacolby Satterwhite, and Xin Liu—who navigate both physical and digital realms. The episodic content will be released on TikTok, YouTube, and Instagram, marking a strategic shift to meet audiences on the platforms they frequent.
This collaboration represents a significant evolution in how major arts organizations distribute content, prioritizing mobile-first, social-native formats to reach younger, global audiences. By adapting its acclaimed documentary style for social media, Art21 aims to democratize access to contemporary art, while the CHANEL Culture Fund underscores its commitment to supporting innovators who examine technology's impact on identity and culture. The series highlights the increasingly hybrid nature of artistic practice and the importance of meeting the public where they are online.